The main difference between writing product descriptions for a B2B client and a retail customer is the focus of the description. For a B2B client, the product description should focus on the functional and technical aspects of the product and how it can help the client’s business or organization improve its operations or solve ...
Learn the secrets of engaging content writing in this behind-the-scenes look at my writing process. From research and brainstorming to organization and revision, discover how to create high-quality, effective content that meets your client's needs and expectations. ...
Often new writers, even some seasoned pro-level writers, are faced with a situation where “clients” can be difficult. Either they won’t provide enough information, don’t explain their expectation, to the extent they won’t even share the intent of the job. Here are some question-answer style guidelines that will help new ...